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Is this the beginning of the end of Tampon Tax?

It finally seems like the fight to end the unfair and misguided ‘Tampon Tax’ could be coming to a positive conclusion. Just two days ago Tesco announced price cuts for its tampon products, and now the praiseworthy work of the UK’s largest supermarket is being backed by MP Paula Sheriff. Her encouragement of other retailers to follow suit makes perfect sense to us at Freda. For far too long have tampons and pads been perceived…

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FoodFitnessFlora Shuts Down Period Shame »
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FoodFitnessFlora Shuts Down Period Shame

“Shutting down period shame” is a series of Freda interviews with inspirational figures of our generation from fitness to politics.  The first of our new series starts with Flora Beverly, the well-known fitness and health influencer who is turning definitions and stereotypes on their heads.   Flora is a third-year biology student at Bristol University who has created waves in the fitness industry for her healthy approach to exercise and food. Her blog is a model example…

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« Is this the beginning of the end of Tampon Tax?
Tampons that Care – Freda in the Guardian »
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Tampons that Care – Freda in the Guardian

We were very fortunate to have Freda featured in the Guardian and the Observer as one of the brands changing the period care landscape.  Some snippets from the article – if you want to read the entire article. https://www.theguardian.com/global-development/2017/may/27/one-for-one-firms-target-stigma-menstruation Tampons that care: helping girls across the world to end ‘shame of periods’ By buying certain menstrual products, consumers can trigger a donation of supplies to poorer countries, where women are often forced to rely on…

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« FoodFitnessFlora Shuts Down Period Shame
Why I had to stop running to get my period back »
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Why I had to stop running to get my period back

Tina Muir is an elite, 2.36 marathon runner for Great Britain, who recently started up her own company Running for Real- a real and honest social running community that discusses the downside and struggles of the sport as well as the highs. She has recently garnered a lot of press attention for her openness of and how she has temporarily quit the running world in order to start her periods again. 1)    Hi Tina, how…

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« Tampons that Care – Freda in the Guardian
Periods Politicised yet Stigmatised »
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Periods Politicised yet Stigmatised

    Why we need to talk about periods Menstrual Hygiene Day 28 May 2017 Freda: more than just a new brand of organic and eco-friendly period care   Every day, around 800 million women have their period, yet it’s often considered an embarrassing, taboo subject.  Around the world, women have been isolated from their communities because of their periods, young girls have been forced to miss school, and even today, periods are liberally used…

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« Why I had to stop running to get my period back
V-Zone: Female body reduced to zones »
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V-Zone: Female body reduced to zones

Freda recently had a big day in the office; monumental in fact. We had our first viral twitter post. Sadly, it was not how many of us had imagined ( Ryan Gosling didn’t retweet the love sonnet we made him with witty La La Land references) but in fact, was a source of what we believe are just one of the many issues we as a company, and even more so as women, seek to…

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« Periods Politicised yet Stigmatised
Italy 1st Western Country to Give Menstrual Leave »
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Italy 1st Western Country to Give Menstrual Leave

Italy may soon become the first western country with an official menstrual leave policy for women employees. The draft law if approved will mandate companies to give three days paid leave each month to employees who experience painful periods. Reaction to this proposed legislation has been mixed. Some hail it as A positive step to help working women who suffer from severe cramps A standard-bearer of progress and social sustainability – Marie Claire The bill…

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« V-Zone: Female body reduced to zones
Earth hour and how organic cotton benefits the environment »

Earth hour and how organic cotton benefits the environment

The popularity of all things organic continues to grow, from food, textiles, cleaning products to cosmetics, and in our case, tampons. But whilst emphasizing the benefits to the individual consumer’s health and wellbeing, it’s easy to forget the dramatic impact that buying organic can also have on the environment. As we celebrate WWF’s Earth Hour  www.wwf.org.uk/earthhour – where individuals turn off the light for an hour as a symbolic show of support for action on climate change – we’d like…

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« Italy 1st Western Country to Give Menstrual Leave
Pads and Tampons a Priority for Girls’ Education »
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Pads and Tampons a Priority for Girls’ Education

Is it our imagination or is true that finally periods, pads and tampons, are being talked about and written about everywhere? It’s about time but the conversation needs to include responses from corporations and big brands that supply pads and tampons. It’s time surely for the industry to become more transparent and responsible. ‘access to sanitary products is as much a human right as my right to having a Big Mac” Twitter troll We set…

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« Earth hour and how organic cotton benefits the environment
Period Taboo: In Africa, sanitary pads are considered a privilege not a necessity »
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Period Taboo: In Africa, sanitary pads are considered a privilege not a necessity

I first encountered the true impact of period taboo as an adolescent in Africa. I’m a British born African living in London who spent a good chunk of my pubescent years in Sierra Leone. My mum insisted we needed to go back and experience our culture which was a wonderful experience as a young black woman growing up in a western world. I have some great memories of Sierra Leone. We enjoyed our holiday so…

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« Pads and Tampons a Priority for Girls’ Education
7 Badass Feminists Who Are Freeing The Period »