Posted on: 24 March 2017
Is it our imagination or is true that finally periods, pads and tampons, are being talked about and written about everywhere? It’s about time but the conversation needs to include responses from corporations and big brands that supply pads and tampons. It’s time surely for the industry to become more transparent and responsible.
‘access to sanitary products is as much a human right as my right to having a Big Mac” Twitter troll
We set up Freda to start a change in the female sanitary market – by the way we hate the term sanitary and have chosen instead to use period care. Apart from the lack of ingredient transparency, big brands with their large advertising and PR budgets could highlight the plight of period poverty and show a way forward.
So what needs highlighting? According to some of our Twitter trolls, nothing. We’ve had women, yes women, saying “surely every one has access to a maxi pad #shutupandgoaway”, another said ‘access to sanitary products is as much a human right as my right to having a Big Mac”. Well is it?
According to a campaign by Global Citizen, calling in all governments, businesses and stakeholders to prioritise menstrual health for girls’ education, in Africa 75% of girls start primary school, but only 8% of girl’s complete secondary school. Among the many reasons girls drop out or don’t complete school, the lack of access to clean water and inadequate and unsanitary toilet facilities during their periods are key barriers. Girls miss days of school every month rather than face the indignity of having to go to the toilet in the open, or share bathrooms with male students.
According to Plan International:
of women and girls in India
have access to sanitary products
1 in 10 girls
in Africa miss school when they
have their period
in their lifetime is how long
women and girls will be affected
Freda, with every subscription purchase, supports and amplifies period’s quiet voice by:
We alone can’t provide access to pads to 63m girls out of school but with the help of conscious consumers we can at least trigger a change. https://myfreda.com/campaign/
Support us with your purchase and make periods more sustainable, manageable and responsible.