Little leak, mini wee, sneeze pee, escapee (our personal favourite). If you’ve experienced it, you’ll know what any of them are referring to. And you’re by no means alone. An estimated 40%[i] of all women in the UK experience stress incontinence, with 45% of these women in the 25-44 age bracket[ii]. What’s more, studies have also shown that millions of women’s lives are negatively affected it, avoiding activities such as sports, travelling, socializing, and sex.
Read MorePeriods and incontinence products have traditionally been separated into two categories, suggesting that consumers should be buying different pads for different purposes at different times. But often bladder leakages and periods coexist, so not only is this two-pad system impractical it is also expensive, unnecessarily complicated, and time consuming. Wouldn’t it be far more efficient and convenient if there was one pad that could handle everything?
Read MoreAbout a third of us will experience bladder weakness at some point in our lives, with women twice as likely to do so from a younger age due to pregnancy and childbirth.
And yet bladder weakness is dismissed or ignored due to embarrassment and ignorance.
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