Public toilets are unfairly sexed in an overlooked but fundamental way, in so much as their design and provisions are essentially “male
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Freda’s Cycle period inclusivity campaign was shortlisted in the Creative Strategy section of Cannes Lions 2021. It was shortlisted out of 677 pieces initially entered into the Creative Strategy category which celebrate “how strategic planning can redefine a brand, reinvent [its] business, and influence consumers or wider culture”.
Shoe-horns, sewing kits and sleeping masks are just some of the freebies hotels provide, but how many cater for the most basic needs of their female guests?
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