Freda’s Cycle period inclusivity campaign was shortlisted in the Creative Strategy section of Cannes Lions 2021. It was shortlisted out of 677 pieces initially entered into the Creative Strategy category which celebrate “how strategic planning can redefine a brand, reinvent [its] business, and influence consumers or wider culture”.
We first came across Manon Rossi when Nike launched their Cycle Synch workout collection helping women to train according to their menstrual cycle. We love Nike’s campaign empowering every woman, offering the possibility to understand, cherish, and acknowledge the impact of their menstrual cycle on their training performance.
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