Public toilets are unfairly sexed in an overlooked but fundamental way, in so much as their design and provisions are essentially “male
Read More
women in sport have had to find alternative ways to cope with their natural cycles; from wearing undershorts to prevent leaks to medical interventions such as taking blood-clotting medication to lessen flow and anti-inflammatories for pain. Yet, these solutions are not suitable for everyone and, more significantly, they do not address the underlying lack of awareness that permeates the sports industry.
Read More
Freda’s Cycle period inclusivity campaign was shortlisted in the Creative Strategy section of Cannes Lions 2021. It was shortlisted out of 677 pieces initially entered into the Creative Strategy category which celebrate “how strategic planning can redefine a brand, reinvent [its] business, and influence consumers or wider culture”.
We first came across Manon Rossi when Nike launched their Cycle Synch workout collection helping women to train according to their menstrual cycle. We love Nike’s campaign empowering every woman, offering the possibility to understand, cherish, and acknowledge the impact of their menstrual cycle on their training performance.
Read More
